Nini Sum and IdleBeats recently did an interview with BBC for China Creativity series on the BBC World Service’s World Today programme. There are several other Chinese creatives participated in this program as well - B6, Bigger Bang, NeochaEDGE, Ai Weiwei and more. You can listen to the live broadcasting by click 'Listen Live' button on the top right corner on BBC website during July 13, 14, 15.

RADIO OUTPUT:
0000 - 0100 BST (0700 – 0800 Beijing Time)
0300 – 0500 BST (1000 – 1200 Beijing Time)
0600 – 0830 BST (1300 – 1530 Beijing Time)

You can also find the programme after broadcasting by searching at ‘World Today’ page.

Nini also created an illustration for the series called 'A Masterpiece', click the image below to view the web page. IdleBeats will also make this one into art prints in a limited edition of 100, now pre-ordering is available.


Schedule is as follows:

DAY ONE - Tues 13th July
Branding and youth culture - Lisa Li interview by Lawrence - Interview from BBC Beijing bureau
www.chinayouthology.com

Being an artist in China then and now – Illustrated discussion between Maleonn and his parents Tong Zhengwei and Ma Ke
- Recorded Maleonn's exhibition in Shanghai
www.maleonn.com

- Discussion with B6 in the BBC Shanghai bureau and Abe in the BBC Beijing bureau
www.myspace.com/b6music
www.myspace.com/biggerbangtheband


DAY TWO - Weds 14th July
Social networking, creative influences and youth culture - Sean Leow interview by Lawrence Pollard
- Interview from BBC Shanghai bureau
www.edge.neocha.com
www.neocha.com

Surviving as an artist, setting up a studio/arts business and influences – illustrated feature with Nini Sum
Up and coming 23 year-old artist and printmaker who the Idle Beats screen printing studio. She tells us about what it's like surviving as an artist in China, why she set up her screen printing studio, her influences and what younger and older Chinese artists think about each others work. She also describes a piece created especially for the BBC.
- Recorded at her studio in Shanghai
http://www.ninisum.com/
http://idlebeats.com/

The future of China and the US – discussion between Zixi Jin and Arton Gjonbalaj
- Recorded in a restaurant in New York


DAY THREE - Thursday 15th July

Overview on China's contemporary and future cultural potential - Ai Weiwei
- Interview from his studio in Beijing

Design overview from Hong Kong to Shenzhen - illustrated feature by Javin Mo
- Recorded by Javin as he travels from his studio in Hong Kong to design centres in Shenzhen
www.milkxhake.org