Everything about NeochaEDGE

  • Volcom x Young Emerging Chinese Artists Summer Screen Printing & Backyard BBQ

    Monday, 12 July 2010 | Posted by IdleBeats | 0 Comments >


    This summer American clothing brand Volcom will be supporting a two month screen printing project in Shanghai and Beijing, titled Volcom x Young Emerging Chinese Artists Screen Printing Workshop. The event, presented by NeochaEDGE, IdleBeats and SOURCE, will bring together some of the best young Chinese and Western creatives in China to give workshops on screen printing methods, as well to launch the first Volcom t-shirt collaboration project in China. The workshops will take place at the source Shanghai store on July 17th and the source Beijing store on August 7th, 2010.

    NeochaEDGE teamed up with screen printing studio IdleBeats to identify and work with a range of China's best young artists for the Volcom Screen Printing Workshop. IdleBeats founder Nini Sum quotes "It's a great pleasure to work with Volcom on the first live screen printing tour event in China. It has allowed IdleBeats to branch out and work with a group of talented and creative people from around the country. I appreciate the opportunity and look forward to getting my hands dirty at the events."

    Below are the selected artists who represent various backgrounds and approaches to art and design:

    · Nini Sum
    · Jellymon
    · Elephant
    · Dora.S
    · Chairman Ca

    Each artist has created a library of Volcom inspired imagery to be used as screen prints during the workshop. Also, the Volcom Art Department in Costa Mesa, California will be reviewing these designs and choosing one from each artist to be printed on limited edition t-shirts.

    NeochaEDGE co-founder Sean Leow explains “among a youth generation that is increasingly connected by digital means, screen printing is a cool, low-tech way for kids to meet up, roll up their sleeves, get inspired and interact with artists to create a unique piece of artwork.” The Volcom Screen Printing Workshop will be open to the public, where guests can talk with the five attending artists, learn the basics of screen printing, and choose a Volcom design to screen print themselves.

    The vibe of the Volcom Screen Printing Workshop will be "backyard barbeque." For those missing that backyard feeling and for those who like the smell of a traditional bbq, this will be THE summer event. Source will be bringing the backyard indoors, with live acoustic music, bbq area, beers on tap and grass under foot. In the midst of an urban backyard environment, screen printers will be set up in the middle getting messy. To all guests, be prepared for some painting fun!

    -Shanghai-
    When: July 17th Starts from 4PM
    Where: SOURCE Shanghai -158 Xinle Rd (Near Donghu Rd)
    Cover: Free

    -Beijing-
    When: August 7th Starts from 4PM
    Where: SOURCE Beijing -Suite E128, World City High Street, 8-9 Jin Hui Road (North of The Place), Chaoyang District
    Cover: Free




  • Pictures from NeochaEDGE x IDLEBEATS Screen Printing Workshop

    Wednesday, 17 March 2010 | Posted by IdleBeats | 0 Comments >
    NeochaEDGE x IdleBeats Screen Printing Workshop last Saturday was really fun. Thanks everyone for coming, hope you all enjoyed your very-own hand-printed mini prints. :)


    Nini and Sean explaining screen printing process.



    Nini showing the hand movements.


    Xiaolonghua preparing his screen.


    One of everyone's favorites - Smooth Ride (limited Edition size:49)


    Start pulling!


    Sharing beer and printing experience.


    Sandy explaining the magic behind the screens.




    Sneak peak of our new release "Universal Girl"






    Seagull looks handsome in the frame.


    Another newly released Tshirt - "David Lynch"

    Also thanks to:
    NeochaEDGE for co-organizing and their great studio space, Split Works for hosting JUE music&art festival, Flying Turtle Coffee for beverage sponsoring, Maxime(Ekohe) for taking excellent pictures above, and Nini Sum, Xiaolonghua, Sandy Ley for contributing their original designs to exposure into screens. Let's all look forward to the next one!




  • NeochaEDGE x IDLE BEATS Screen Printing Workshop

    Monday, 08 March 2010 | Posted by IdleBeats | 2 Comments >
    First ever NeochaEDGE x IDLE BEATS Screen Printing Workshop in Shanghai!



    We are so excited to announce this (maybe) First Ever live screen printing workshop in Shanghai! Under JUE festival, held by NeochaEDGE and IdleBeats.

    Intro:
    In this high-tech, digital age, we could all use a low-tech, analog way to express our creativity. Come to Neocha's studio on March 13 to learn the basics of screen printing from Nini Sum, founder of IDLE BEATS, a screen printing studio that creates original, handmade prints & t-shirts in limited editions. In this free, introductory workshop, you will learn about the history of screen printing, the process from start to finish as well as how to produce your own designs for print or T-shirts.

    Time:
    Mar 13th 2010 15:00-17:00

    Venue:
    Neocha Studio

    Please RSVP to workshop@idlebeats.com to sign up for the workshop as spaces are limited, look forward to seeing you there!